ClinıxCue
Brand System · v1 · Live AI call guidance

The right words,
on cue.

ClinixCue is real-time AI call guidance built for dental practices — the calm coach in your front desk's ear, prompting the right line at exactly the right moment.

Sharp · Supportive · TrustworthyBrand personality
Ireland & UK → globalMarket
Part of RDG GroupSoftware & intelligence line
The idea

Everything hangs off “the cue.”

A prompt delivered at exactly the right moment. The identity is built from that single beat — a live soundwave that resolves into a quiet upward smile, a speech-bubble “C,” the warm pulse of the “act now” moment. Live guidance first, dental second and quiet.

In the moment

Acts while the patient is still on the phone — never a retrospective report.

A coach, not a critic

Supportive and calm under pressure. A helpful guide, never a surveillance tool.

Clinical-grade

Premium, credible, safe with sensitive patient data. Trust you can hear.

02 — Colour

Petrol carries trust. Amber carries the cue.

Three premium directions explored. The deep petrol primary reads health and credibility without generic medical blue; one warm accent is held in reserve almost exclusively for the live-cue “now” moment.

Chosen

Petrol & Amber

Confident, warm, premium. Amber gives the real-time energy.

Teal & Coral

More energetic and modern. Coral pops harder for the cue beat.

Petrol & Soft Gold

The most refined & quiet. Gold accent reads luxe, calmer.

Petrol ramp — primary
950
900
800
700
600
500
400
300
Neutral ramp — ink to warm paper
ink
700
600
500
400
300
200
paper
Accent — live cue (use sparingly)
deep
amber
300
100
QA scoring — semantic
Success
#1E9E6A

On-script, compliant, booked.

Caution
#C9952B

Missed a step — coachable.

Risk
#E0564A

Compliance or lost-lead flag.

Caution uses a muted ochre, deliberately distinct from the bright live-cue amber so the “now” signal never competes with scoring.

Light & dark mode — both ship, both WCAG AA
Light mode
Cue ready on the line.
Ink on paper12.4 : 1 · AA
Petrol-700 on paper7.1 : 1 · AA
Amber on petrol-9008.6 : 1 · AA
Dark mode
Cue ready on the line.
Paper on petrol-95014.1 : 1 · AA
Teal-300 on petrol-9509.8 : 1 · AA
Amber on petrol-95010.2 : 1 · AA
03 — Typography

Geometric & precise. Legible under pressure.

Space Grotesk gives the wordmark and headlines a confident, techy geometry with just enough character. IBM Plex Sans carries all UI and body — clinical-grade legibility at the small sizes where live call text lives. Two weights of emphasis, kept disciplined.

Display · Headlines · Wordmark

Space
Grotesk

Aa Bb Cc Dd · 0123456789
Weights: Medium 500 · Semibold 600
Tracking −2% to −3.5% at display sizes
UI · Body · Live call text

IBM Plex
Sans

Aa Bb Cc Dd · 0123456789
Weights: Regular 400 · Medium 500 · Semibold 600
Tabular figures for QA scores · Plex Mono for codes
Display / H1
56–96px
SG Medium
−3.5%
The right words, on cue.
Section / H2
40px
SG Semibold
−2%
Coaching the high-value call
Subhead / H3
22px
SG Medium
A cue arrives at the right moment
Body
16px
Plex Regular
ClinixCue rides along on live patient calls and surfaces the right line, the right rebuttal, the right next step — then learns what works and scales it across the team.
Micro / Mono
11–12px
Plex Mono
+14% tracking
Live cue · 00:42 · Compliance ✓
04 — Iconography

Outline-led, even stroke, built from the cue.

A single 1.7px stroke weight, rounded joins, on a 24px grid. The soundwave / prompt-bubble motif recurs as a quiet thread. Restrained and editorial — never busy or playful.

Live cue
Soundwave
Prompt
On air
Next step
On script
Compliant
Real-time
Score up
Smile / win
Voice
Pulse / QA
05 — Motion

Motion is the product, not decoration.

This is a real-time tool, so motion is part of the brand. Responsive and calm — quick, smooth, never jittery or alarming. Three signature behaviours:

The cue arrives

Signature micro-animation: rises 14px, settles with a soft ease. ~620ms. Confident, never startling.

Live pulse

The soundwave breathes while the line is live — steady, organic, a sign the coach is listening.

Score resolves
0

After the call, the QA score sweeps up and settles — a calm reward, not a verdict.

06 — Voice & messaging

Plain, confident, encouraging.

A calm expert courtside, not a loud salesperson. Never jargon-heavy, never fear-based. The product makes humans better — it doesn't replace them.

Tagline & alternates
Primary
The right words, on cue.
Alt
Your front desk, coached in real time.
Alt
Know exactly what to say next.
Alt
Every call, on script and on point.
Elevator line

Real-time AI call guidance for dental practices — it rides along on live patient calls, gives the front desk the right words on cue, keeps every call compliant, and auto-scores them after.

In-product microcopy
Cue · pricing question“Happy to talk you through it — can I take a few details so I quote the right treatment?”
Cue · hesitation“It sounds like timing’s the worry. Would an earlier consult slot help?”
Nudge · next stepOffer to book before the call ends — you’re 30s in.
Post-call“Great call. Compliant, and you booked. Score 92.”

More enquiries become booked appointments.

Turn high-value calls into higher-value treatment, in the moment.

Every call stays compliant.

The right disclosures, captured live, scored after.

Your best caller’s instincts, on every line.

Learns what works and scales it across the whole team.

Support, not surveillance.

A coach in the ear — calm, clear, on your side.

07 — Applications

The brand, alive.

From the hero in-call moment to the smallest avatar — the system holds together across every surface.

Website hero
ClinıxCue Book a demo

The right words, on cue.

Real-time AI coaching for your front desk — turning more enquiry calls into booked, higher-value appointments.

Book a demo →Watch it work
In-call guidance — the hero moment

The live cue card, whispering the next line.

The hero product moment is built as a working, animated prototype — cues arrive live, the soundwave breathes, the QA score resolves at the end.

Open the live prototype →
App icon · social avatar · business card
App / store icon
Social avatar
ClinıxCue
Aoife Ryan
Practice Success · aoife@clinixcue.com
Business card
Email signature
Aoife Ryan · Practice Success
ClinixCue — the right words, on cue.
aoife@clinixcue.com · clinixcue.com